THE SHIFT IN PHILIPPINE BPO: BEYOND THE CAPITAL: RURAL BPOS ARE ON THE RISE

Many still associate Philippine outsourcing, what usually comes to mind are high-rise buildings in Metro Manila. That picture is evolving. A growing number of companies now outsource in the Philippines by setting up offices in provincial towns—a trend known as the rural shift in outsourcing.This movement is more than just geographic—it’s stra